Brand Identity and Business Branding
Any brand agency will tell us that a reputable brand identity and a successful branding can outlive the brand's inventors, manufacturers and founders.
Famous brands are found in different products food, fashion brands (including perfumes, shoes, handbags), and we have the giant industry brands like Coca-Cola, Mercedes Benz, Boeing, Ford, IBM, Frigidaire, Colgate, and more recent brands like Microsoft, Apple, Google, and so on
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Lately, as part of search engine optimization (SEO), there has been inclusion of branding to be taken "more" seriously as an important component in internet marketing strategy amongst online technical gurus, internet marketers, and information technology experts, if online businesses are to succeed, or at least be competitive in the market playing field.
Those who have worked with multi-nationals with reputable brands will agree that branding is no big deal as the image and/orslogan of the company is immediately inculcated upon joining the company, often through the culture that the company pervades on.
What is a brand? What is branding?
We tackle brand identity first. Simply, a brand is the image or idea of a particular product (or service) that consumers connect with, as they identify the name, logo, slogan, or design of the company who owns the image or idea.
When the image or idea is marketed so that it is recognizable by people, and identified with a certain service or product through time this is referred to as branding and this, even when there are many other competitors offering the same product or service.
Marketing consultants and advertising professionals in particular, work in branding products and services for their clients who want to improve on their brands. The main objective is not only to build a brand recognition but also, to set standards in which a company should strive on to maintain (or better still, to surpass) and build a good reputation.
Why Branding is Important to Small Business Start Ups
If you are a new entrepreneur or a business owner who has just launched your small business start up, you have not yet established your good reputation. How can branding help you? Firstly, through time branding can slowly help as you develop and build your products and services. Secondly, branding encourages you as a business owner to maintain an expectation that can bring better products and services.
Branding in E-Business or E-Commerce
Branding is an important part of Internet commerce, as branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand. This is the reason why as part of your internet marketing strategy, even a simple thing as deciding on a domain name is important.
When building a brand, companies that are using web pages and search engine optimization have few details to work out before being able to build a successful brand. Coordinating domain names and brands is an important part of finding and keeping customers and visitors. It offers identification to the image or idea of a specific product or service which can lead visitors to discover new brands.
Successful brands, and strategically positioned branding can live forever. We see them in cars, food and fashion.
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Posted in Recreation Post Date 11/06/2024